Jack's Surfboards

This was a personal project and not commissioned by Jack’s Surfboards.

Inspired by the vibrant energy of Southern California surf culture, this concept project reimagines branding for Jack’s Surfboards through custom typography. The focus was on developing bold, playful lettering that could bring a fresh edge to the brand—particularly through T-shirt graphics and apparel design.

This passion project was a way to sharpen my lettering skills while exploring fun, surf-inspired branding concepts.